SF Parking
One of the leading causes of traffic congestion in San Francisco
is related to bad parking. Short of issuing more tickets
and installing more inspectors, a non-profit think-tank dedicated
to urban planning, the SF Parking Collective wants to design
a solution that facilitates both the city’s and motorists’ interests.
CLIENT: Tigerspike
RESPONSIBILITIES: User Research,
UX / UI Design, Wireframes
Year: 2016

RESEARCH
Key figures about Sunny California:
Population:
852,469

City-owned parks:
+200

Housing units:
376,942

Person / household:
2.32

Then where is the issue?
Population during
working days:
1.5 million

Mean travel time
to work (minutes):
31.0

Overpaid fines owed
by SFMTA:
6.1 million

Person per car:
1.5

The municipality already proposed
multiple solutions:
ROADSIDE ASSISTANCE
NEW
CONGESTION
STRATEGIES
(HIGHER FINES)
DEDICATED
HOURS TO
CARPOOL
LANES
OVER 80
AVAILABLE
PARKING
APPS

COMPETITION OUT THERE
Researching what already exists on the market
(San Francisco audience) allows us to clearly identify
the problems thus create a tailored solution.

USER EXPERIENCE / WIREFRAMES

You receive an amount of points
after completing all of the steps
successfully.


How to make people go through this time-consuming process?
Through gamification. If you park outside the city center and / or use
public transportation you receive higher points.


The “know more” button promotes
the participating brands. The user
sends an email to receive the code
and redeem the prize.

Letting others know when your spot
is available encourages the sense of community.
Your location stays activated even after
closing the app; thus making it easier
to find your car 🙂


THE DESIGN